Beauty & skincare · UK
+41% conversion rate by rebuilding the product page around trust
High traffic from Meta ads, but shoppers weren't convinced enough to buy a $60 serum from a brand they'd just discovered.
Get results like thisResults
Conversion rate
▲ 41%+41%
Revenue per visitor
▲ 43%+43%
The challenge
Most traffic came from cold Meta ads straight to product pages. Session recordings showed visitors scrolling to reviews, then leaving: the reviews were buried, generic and lacked before/after proof.
What we did
- 1
Moved star rating, review count and results photos above the fold
- 2
Rewrote the product page around the problem the serum solves, not its ingredients
- 3
Added a sticky add-to-cart bar and a clear shipping & returns promise
- 4
Cut mobile load time from 4.1s to 1.8s by removing unused apps
The result
Three winning tests in eight weeks, lifting conversion rate by 41% on the same ad spend.
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