Home & living · United States
+24% average order value with a smarter cart
Customers were buying one item and leaving. We turned the cart into the store's best salesperson.
Get results like thisResults
Average order value
▲ 24%+24%
Revenue per visitor
▲ 21%+21%
The challenge
Most orders had a single item, and there was no reason to add a second. The free shipping threshold was hidden in the footer.
What we did
- 1
Built a slide-out cart with a free-shipping progress bar
- 2
Added 'complete the set' recommendations based on real order data
- 3
Created bundles on the top 5 products with tiered discounts
- 4
A/B tested the free shipping threshold to find the most profitable level
The result
Average order value rose 24% without discounting the core range, adding an estimated $18k a month in revenue.
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