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The Shopify CRO checklist

25 fixes we check on every store we audit. Work through them top to bottom. Most take less than an hour and need no developer.

01Speed & mobile

Mobile pages load in under 2.5 seconds (check PageSpeed Insights)
Remove apps you no longer use. Many leave scripts behind after uninstalling
Hero images are compressed and correctly sized for mobile
Tap targets (buttons, variant pickers) are at least 44px tall
No pop-up appears in the first 5 seconds on mobile

02Homepage & navigation

The first screen says what you sell, who it's for and why it's better
Best-sellers are one tap away from the homepage
Search is visible on mobile and handles typos
The menu has fewer than 8 top-level items

03Product pages

Star rating and review count sit next to the product title
The add-to-cart button is visible without scrolling on mobile
Images show scale, texture and the product in use (5+ images)
The description leads with the benefit, not the specs
Shipping cost, delivery time and returns are stated near the button
A size guide or 'which one is right for me?' helper exists where relevant
Out-of-stock variants offer 'notify me' instead of a dead end

04Cart & checkout

A free-shipping progress bar shows how close the shopper is
The cart shows 1–3 relevant add-ons, not random products
Express checkout (Shop Pay, Apple Pay, Google Pay) is enabled
No surprise fees appear for the first time at checkout
Discount code field doesn't send people off-site hunting for codes

05Trust & retention

Real customer photos or UGC appear on key pages
A clear guarantee or returns promise is shown site-wide
Abandoned cart emails go out within 1 hour
Post-purchase upsell or 'buy again' flow is live

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Shopify CRO & store design for brands doing $50k–$250k a month. Built in Lagos, working worldwide.

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