Fashion & apparel · Canada
+33% mobile conversion rate by fixing collection pages
82% of traffic was on mobile, but the store was designed on desktop. Shoppers couldn't find their size or style.
Get results like thisResults
Mobile conversion rate
▲ 33%+33%
Add-to-cart rate
▲ 40%+40%
The challenge
Heatmaps showed mobile users scrolling endlessly through collection pages, and 38% of product page exits happened on the size selector.
What we did
- 1
Redesigned mobile collection pages with sticky filters and size availability
- 2
Added a fit finder and size guide directly on the product page
- 3
Simplified the mobile menu from 40 links to 8 clear paths
- 4
Improved image loading so the first product appears instantly
The result
Mobile conversion rate up 33% and size-related returns down noticeably.
Next case study · Beauty & skincare
+41% conversion rate by rebuilding the product page around trust
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